Theres this concept in marketing, that explains how the consumermentally feels your products quality and brand, and it's the value proposition.
The need that your product fulfills or the value it brings to the consumer has a value proposition in relation to the market enviroment and the activities of your competitors.
The best way I've seen Value Proposition explained is through this simple chart. It is a good way of getting an idea of where you're going to want to position your product as well as many other marketing decisions.
When introducing a product to the market, make sure it lines up in one of the 5 areas where you can competitively conduct business and not in those areas marked with an X:
More: More for More, More for Same, More for Less
Same: Same for Less, NOT Same for More, NOT Same for Same
Less: Less for Less, NOT Less for More, NOT Less for Same
Value Proposition
Top 20 Best Paying AdWords - Mesothelioma?
The TOP 20 best paying Adwords
*Note - Keywords and their payouts are CONTINUOUSLY changing.
$69.10 mesothelioma treatment options
$66.46 mesothelioma risk
$65.85 personal injury lawyer michigan
$65.74 michigan personal injury attorney
$62.59 student loans consolidation
$61.44 car accident attorney los angeles
$61.26 mesothelioma survival rate
$60.96 treatment of mesothelioma
$59.44 online car insurance quotes
$59.39 arizona dui lawyer
$59.04 mesothelioma article
$58.44 new york mesothelioma
$57.93 epithelioid mesothelioma
$57.87 michigan car accident attorney
$57.54 mesothelioma facts
$57.13 mesothelioma resource
$56.59 free auto insurance quote
$56.57 mesothelioma doctor
$56.24 mesothelioma
$55.67 mesothelioma lung
The best paying keywords on Adwords are still dominated by lawyer referrals. Mortgage, credit, insurance, personal injury, wrongful death, DUI and Most notably: Mesothelioma lawyers.
What is Mesothelioma? and why are the Mesothelioma Attorneys paying so much?
"Mesothelioma (cancer of the mesothelium) is a disease in which cells of the mesothelium become abnormal and divide without control or order. They can invade and damage nearby tissues and organs. Cancer cells can also metastasize(spread) from their original site to other parts of the body. Most cases of mesothelioma begin in the pleura or peritoneum" (Cancer.gov)
Why is Mesothelioma paying out so big?
It's simple, Mesothelioma Attorneys pay big bucks per click for referrals to people who have Mesothelioma because Mesothelioma is contracted from exposure to asbestos.
"Working with asbestos is the major risk factor for mesothelioma.
A history of asbestos exposure at work is reported in about 70 percent to 80 percent of all cases. However, mesothelioma has been reported in some individuals without any known exposure to asbestos."(Cancer.gov)
So these Mesothelioma Attorneys compete with each other for these referrals and have driven the price up to it's current payout - because these referrals could be a possible lawsuit against a former employer who was negligible in their handling procedure of asbestos. So, these Mesothelioma Attorneys ran their math, and each click converts to a lawsuit at a rate that keeps it profitable.
Use this Google AdWords tool to look this information up.
Source for Mesothelioma Information
EDC Gold - how is it not MLM?
I came across the EDC brand yesturday while parousing some of my favorite financial websites. It is damned interesting.
Basically everyone buys a website and advertises to sell EDC's assortment of marketing ebooks/software/audio etc. Now there are 1,000's of products in this catalogue.
The first two sales you make go to your sponsor (referral)
and you get to keep every sale from then on.
100% of the purchase.
So that means that every person you drag into the program eventually has to drag 2 more in or else they never get paid.
Its a never-ending multi-tier'd business model that is in fact pyramid in nature.
Once you give your email up to any of their man affiliate sites then you get calls and emails from your sponsor (and their sponsor). It's all very interesting to me, as I have some experience with sales and I seen everything as it is - a pitch, a rehash, a sales funnel.
It's really incredible the kind of mass marketing of the same materials that EDC does. I don't know how many more marketers the market will let breakeven. Eventually it will flood.
The calls I got reminded me of the movie "Boiler Room", all the sales talk and "act as if" stuff. That movie rocks.
Stand Apart in the Competitive World of Domains & Hosting
I have recently entered the marketplace for domain name registration and hosting; and boy is it competitive.
Their are thousands of options for hosting and domain name registration and it can be ENORMOUSLY difficult to make your site standout.
Some things I have learned about how to narrow your marketing focus so that you will be able to avoid directly competing with the big boys that offer rates that you cannot.
Niche Market
Find your little corner of the industry and stick to it. By focusing on select groups of people (example: musicians in the united states) then you can market directly to this specific target audience and you are then better able to advertise (whatever method you choose) more effectively.
Niche Marketing and AdWords Advertising
I am currently in the midst of experimental Google Adwords campaigns to hone in on what keywords and ads have the best click and conversion rates - like many will tell you, Adwords is serious stuff and if you are going to try and sell clicks for the keywords "domain name registrar" or "cheap hosting" then prepare to start a bidding war with multi-million dollar web companies.
Is that what you want to do? although you will be hauling in clicks from people who are looking for your exact product - are they going to find it? By using the mainstream keyword you are going to be paying a substantial amount per click and you are going to get terrible placement.
Instead, by Niche Marketing you can target a different audience ( a more specific, refined audience then simply "people who need domains or hosting" and instead target "musicians in the united states who need domains or hosting". By doing this - yes, your are limiting your amount of potential customers - but you are going to get great ad placement if you choose the right keywords for that niche and low cost-per-click.
How to find your keywords
There are many tools available for free online that can help you find the popularity/prevalence of use of certain keywords. I suggest using:
Overture Keyword Selector Tool
and
Google Adwords: Keyword Tool
Believe me, you are better off spending your advertising dollars on longtail keywords and a niche'd target audience then trying to advertise to the entire internet about your dime a dozen ebiz.
Finding Your Niche Market
In the era of online business the American dream has evolved. It has lost it's sense of hard work and patience. Everyone wants to be an Internet Mogul, an Entrepreneur of the technological age. Just set-up a site and watch the money roll in and actually spend little to no time doing anything related to it. Well, with so many people wanting the same thing - markets can get crowded.
How to avoid the crowd? How to get the word of your product out of competition and on a island of its own?
This is done by marketing to a specific group of target audience, A Niche.
Don't be fooled! With so many competitors it is impossible to compete with 100% of possible customers all the time. Although you are advertising to much less possible consumers when niche marketing; you are doing it better and will be directly competing with fewer and fewer businesses the more focused your niche.
There are many ways of finding what Niche is best for you; I will discuss my two methods that I used to help me figure out my Niche Market for several recent business ventures.
Use the Overture Keyword Selector Tool
With this you can, for free, search for how many times a certain keyword was searched for. It is used to decide a bid on keyword advertising. Fantastic tool. Consider this a small representation of all searches on web; but it shouldnt be too far off from the average amounts of searches for most keywords.
Use Nichebot - it "finds what people search for"
This website does a variety of digging tasks. "Search The Major Keyword Services All in One Place to Easily Locate the Highest Traffic/Lowest Competition Keywords Like a Laser-Guided Missile!". However, they do have many programs that cost money to use. If you are looking for professional grade reports on search figure - nichebot is a nice tool.
Self-Analysis
Look at your life; what groups/demographics have you been a member of? Activities, academics, occupations, material possesions? Does this give you a unique advantage to a niche?
It is a much more useful advertising dollar spent if it hones in on a specific niche market. Niche Marketing will also lead to increased CTR for your adwords and text-link-ads. Better CTR means saved money. Now you have more uniqueness for the search engines; you can be #1 in the listing for Rock Climber Yoga(example) or you can be page 1 for Sports Yoga(example) or page 10 for Yoga(example). All while spending the same amount of money due to fluctuations in the price of common vs. uncommon keywords. That is why you should Niche Market.
Need Traffic? Start Social Bookmarking
The reason why most blogger don't end up making any money from their efforts is due to low traffic.
This lack of traffic can be due to a variety of things; most likely either:
A) Poor Quality Content
B) Good Content, but people cannot find the site.
What I have come to learn is the easiest, most cost-efficient way to advertise and drive traffic to your site is to use social bookmarking. There are a variety of social bookmarking sites out there, like Digg.com, Del.icio.ous, Technorati, etc.
What these sites do is after you submit your article to their database; it varies from site-to-site, but your article is ranked and index'd according to how many people from that specific site bookmarked your article. For example; with Digg.com - each digg is like a vote of confidence in the article, telling other Digg.com readers that this article has this many votes.
Exponential Growth
The thing about sites like Digg.com is once your article reaches a particular level - it tends to grow exponentially from there. I watched an article I wrote yesturday go 6 hours after published without getting much more then 1 or 2 diggs.
Then suddenly; it became popular. Pretty soon, hundreds and hundreds of people had "dugg" my article and it had gotten onto the main page. From there it only grows faster because it has even more exposure. Eventually it got onto the Top 10 in all subject areas list. It currently has more than 2,000 diggs and has attracted more then 30,000 people to my site. Incredible - especially considering that my blog averaged around 200 visitors per day.
The article I'm mentioning can be found Here.
Now their are those who believe that you should only bookmark your very good articles - I am not one of those.
I bookmark every article; because I believe it is a game of chance and the Law of Averages tells me that if I submit X number of articles then eventually I'm going to get another article that breaks loose.
*This article is from a different blog I had tried for a few days; that is why It is not dugg or bookmarked here.
U.S. to market itself to foreign travellers
Bill S. 1661, recently approved by the Senate Commerce Committee, will start a non-profit public-private corporation whose mission would be to market the United States as a tourist location and work with other agencies to resolve issues that deter travel to the United States.
Apparently the U.S. is the last "global destination" to implement such a program. Many countries spend millions a year in advertising to increase tourism. Greek spends roughly $150 million a year, Australia $113 Million, Britain $90 Million.
This decision to pro-actively attract tourist to the U.S. comes at a time when travel to the U.S. has been at a low, due mostly to visa issues, the increased airport security since 9/11 and fear of the inconveniences it could cause; not to mention how the global image of U.S. has suffered due to the highly unpopular war on terror.
"The global pie of international travel is steadily increasing, while the U.S. share has been slowly decreasing," said Roger Dow, president and CEO of the Travel Industry Association.
Hopefully this bill can change that; it plans to draw most of it's funding from Industry contributions (foreign business delegates have also been visiting less) and an additional $10 visa fee.
Source: Original Article
